Alwakaai news : Zain Jordan sponsored the fourth edition of Amman Design Week 2026, held under the patronage of Her Majesty Queen Rania Al Abdullah from 2 to 17 October under the theme 'Accumulations.” The event brings together a distinguished group of designers, creatives, makers, and innovators through a program that celebrates the design and creative landscape while reflecting the diversity of experiences and talents across Jordan and the region.

Zain’s sponsorship of Amman Design Week comes in line with its role in supporting Jordanian talent and creative potential, and its commitment to providing platforms that enable designers and creatives to showcase their work and reach wider audiences. The sponsorship also contributes to strengthening the presence of the design and creative industries sector in the Kingdom, while creating new opportunities for local entrepreneurs and brands to introduce their work and products.

As part of its sponsorship, Zain dedicated a special space for 10 Jordanian designers supported under its Dezain Space program, the company’s platform dedicated to supporting Jordanian creatives and the design sector in the Kingdom. The designers were given the opportunity to showcase and sell their work and products directly to Amman Design Week visitors, providing them with valuable exposure, direct engagement with the public, and an opportunity to introduce their brands and distinctive products to a broader audience.

Amman Design Week serves as a platform that brings together designers and creatives from various disciplines, providing a space for exchange, interaction, and experimentation. Through a diverse program, the event highlights design in its various forms and explores its relationship with culture, society, the environment, and the city, while giving visitors the opportunity to discover new works and experiences that reflect the richness of the local and regional creative landscape.

This year’s edition is held under the theme 'Accumulations,” exploring how materials, memory, knowledge, experiences, and practices accumulated over time contribute to shaping ideas and design practices. The theme creates space for reflection on the relationship between past and present, and between the inherited and the contemporary in the world of design.

Amman Design Week’s program features a wide range of exhibitions, workshops, discussions, showcases, interactive experiences, and projects, with the participation of more than 220 designers, makers, and creative collectives across 59 participating spaces and 204 events. Activities are being held across five main locations in and beyond the capital: Ras Al Ain, Jabal Al Lweibdeh, Jabal Amman, Iraq Al Amir, and Aqaba, offering visitors the opportunity to explore diverse design disciplines and experiences and engage directly with their creators across a variety of settings and spaces.

Through Dezain Space, its dedicated platform for supporting designers, Zain continues to empower Jordanian designers and creatives by providing opportunities and spaces that help them develop their work, strengthen their presence, and reach wider audiences, contributing to the empowerment of local talent and the continued growth of Jordan’s design and creative industries.