alwakaai news- Zain Jordan sponsored the desert screening of the film 'Shadow of the Falcon”, held in Wadi Rum in cooperation with the Royal Film Commission – Jordan, as part of the activities of Amman International Film Festival – Awal Film. The screening was attended by HRH Princess Rym Ali, HRH Prince Abdullah bin Ali, and HRH Princess Jalila bint Ali, alongside representatives of official entities, media representatives, and members of the local community.

Zain’s sponsorship of the screening comes as part of its strategic partnership for the sixth edition of Amman International Film Festival – Awal Film, and as an extension of its ongoing cooperation with the Royal Film Commission – Jordan. This support reflects Zain’s continued commitment to supporting Jordan’s cultural, tourism, and film sectors, as well as youth-led and creative initiatives that contribute to showcasing Jordanian identity and strengthening Jordan’s position as a distinctive cultural and tourism destination. It also reflects the company’s commitment to strengthening partnerships with various national institutions and organizations in ways that contribute to cultural and tourism development, provide new platforms for expression and creativity, and enable audiences to enjoy unique cultural and artistic experiences across the Kingdom’s diverse tourism destinations.

The screening was held amid the distinctive desert landscape of Wadi Rum, highlighting the area’s exceptional natural beauty and rich cultural and tourism assets that have made it one of Jordan’s most prominent destinations. The setting provided a unique cinematic experience that brought together art and the beauty of the location, while contributing to the promotion of Jordan’s tourism destinations and showcasing them locally and internationally.

'Shadow of the Falcon” sheds light on life in Wadi Rum from the perspective of its local community, exploring their deep connection with the desert and the heritage, culture, and stories passed down through generations. The film embodies a local youth-led creative experience, allowing the people of Wadi Rum to tell their own stories and share details of their lives and heritage, reflecting the richness of the community’s cultural identity while highlighting the beauty of Wadi Rum and its status as a world-renowned cultural and tourism destination.

Through its various sponsorships and initiatives, Zain continues to support Jordan’s cultural, artistic, and youth movements, driven by its belief in the importance of culture and the arts in strengthening national identity, stimulating tourism, supporting young people and creatives, and creating spaces that bring communities together through distinctive experiences that reflect Jordan’s richness and diversity.