Under the patronage of Her Royal Highness Princess Sumaya bint El Hassan, Orange Jordan sponsored a forum entitled 'AI: From Adoption to Impact – Sovereignty, Skills, and Inclusive Digital Growth”, aiming to support national efforts to understanding the challenges and opportunities presented by artificial intelligence technologies and their impact across various sectors.

The forum was organized by the Information and Communications Technology Association of Jordan (intaj), under the umbrella of the Women Economic Empowerment Unit (SHETECHS), and supported by the Innovative Private Sector Development project, implemented by the German Agency for International Cooperation (GIZ), funded by the German Federal Ministry for Economic Cooperation and Development (BMZ), and held in partnership with the Ministry of Industry, Trade and Supply. The event discussed the economic and developmental impact of AI, in addition to the role of the human element in the national digital transformation journey. It further highlighted ways for organizations to build flexible, high-performing technical systems through strategic workforce upskilling, enhancing institutional excellence, and adopting comprehensive, leading-edge models that help boost economic participation.

As part of the company’s active presence, the Chief Information and Data Officer at Orange Jordan, Eng. Bruno Goes, participated in a panel discussion titled 'The Personal Productivity & Mindset: The AI-Augmented Professional”. He presented an extensive overview of how intelligent solutions enhance efficiency, productivity, and business practices, demonstrating the real-world impact of AI technologies when adopted in accordance with the principles of responsibility, governance, data reliability, and security.

Orange Jordan affirmed that establishing the principles of AI ethics, based on transparency and reliability, is a key pillar of its vision and an integral part of its unwavering commitment to strengthening the digital ecosystem while helping shape a digital future that opens new horizons for the Kingdom. The company stressed that sponsoring this crucial event stems from its position as a trusted digital partner, dedicated to leading digital transformation toward more inclusive, impactful, and sustainable experiences. This aligns with Orange’s new strategy, 'Trust the Future”, particularly its ambition of 'Excellence at Scale”, which is displayed in employing advanced AI-driven technologies into the company’s daily operations.